Why would a business want to join the spolu network?
Good question.
The second and subsequent businesses that join the spolu network will be small and independent. They won’t have the marketing and purchasing power of their corporate competitors.
But there are consumers who are looking for an alternative and organic way to participate in the economy. Being part of the spolu network identifies the spolu to these customers. With the profit distribution, many customers will prefer to shop at the spolu than a corporation doing similar business. Not only would these customers get a little money back, they would know the profits are moving around the economy helping all sorts of people — and not mostly going to people who are already wealthy.
So I’m anticipating independent restaurants, retailers, car and home repairs, and artisans as the early spolu adopters. Maybe farmer’s markets and local media outlets.
As these businesses get more customers, other businesses will see the advantage of joining the spolu network. I can see rental properties, grocery stores, farms, small factories, legal offices, dental offices, etc. as becoming part of the second wave.
Bigger businesses that have many small customers will have to look at changing from a corporate model to the spolu model. The first “big” business to make this change will get see benefits. So banks, credit cards, airlines, hotels, insurance, and social media platforms could all move into the spolu network.
Finally, businesses that deal mostly with other businesses will consider joining the spolu network.
Please understand that joining the spolu will be voluntary. No business shall be forced into a spolu. As well, a spolu is not obligated to do business with other spolus. If, for a certain product or service, a corporation offers a better deal than any spolu in the spolu network, the spolu should buy from that corporation. But if the corporation and spolu are equal, the spolu would have an advantage to get that business.
Publish on Medium 2024
